A bit more about me

Hi, I am Bethany. I’m a Design Leader, and I currently lead Service Design at frog SF; my main focus is to design the best-in-class experiences and services in the market.

My career lives within the intersection of people, processes, technology, and design. I am most alive when leading large-scale transformations and working with my clients to create new services, launch new offerings, and fix existing products & services.

I am a guest speaker at the University of Arts London, Edinburgh Napier University, and Savanna College of Art and Design. I have also spoken at global conferences about The State of Service Design in the U.S. My work has won DBA Design Effectiveness awards, and I have been published on The BBC, The Scotsman, and the South China Morning Post.

What colleagues & clients said:

  • Client: Head of Product

    “

    This work gave us the full spectrum of angles and altitudes that we needed, if we can create this kind of emotional connection with our users, then we have a winning product.

    ”

  • Client: VP of Digital Technology

    “I can see the history of our company’s investments in the blueprints, and our biggest leaders can extrapolate from the blueprint itself what their next series of investments might be. It’s a pretty profound tool.”

  • Partner: Professor at SCAD

    “

    The depth of her insights and the breadth of her experiences truly underscores the power of design in influencing behavior, driving growth, and making a tangible difference in the world. Her wisdom goes a long way in fostering a culture of innovative thinking, creating a ripple effect that reaches and benefits numerous industries globally.

    ”

  • Colleague: Head of Program Management

    “

    Bethany, the empathetic leader.

    ”

  • Colleague: Designer

    “I want to be on Bethany’s team, we do work we are proud of and its a lot of fun.”

  • Client Sponsor

    “Bethany is the go-to Service Design Leader in the U.S.”

Award-Winning Work

Make your Mark Award - frog
Bronze Design Effectiveness Award - Engine Service Design

My work over the years