Hi, I’m Bethany—a Design Leader currently heading Service Design at frog North America. I graduated with a degree in Industrial Design and now lead across design disciplines to ensure every omnichannel touchpoint is not only beautifully crafted, but also evergreen and strategically grounded. I specialize in creating best-in-class, human-centered experiences at the intersection of people, processes, technology, and design. My passion lies in leading large-scale transformations—whether that’s launching new offerings, reimagining existing products, or building entirely new service ecosystems.

Throughout my career, I’ve partnered with global organizations to define bold, future-facing visions and bring them to life through cross-functional collaboration. I lead multidisciplinary teams to deliver connected, emotionally resonant experiences that drive business performance and customer love.

My leadership style fosters creativity, clarity, and momentum across complex programs.

I’ve contributed to thought leadership in design globally—speaking at institutions like University of the Arts London, SCAD, and Edinburgh Napier University, and at conferences on the state of Service Design in the U.S. My work has earned Design Effectiveness Awards and been featured in outlets including the BBC, The Scotsman, and the South China Morning Post.